Trebuchet Talk: The World Wide Web
The Web. It’s everywhere. It’s where people of all ages and backgrounds gather information. If your business doesn’t have a web presence in some capacity, it’s almost as if it doesn’t exist! Internet marketing tools are a great way to reach a wider audience (it is worldwide, after all) in ways that traditional marketing methods can’t compete with. We’re going to discuss a few of them here!
Websites vs. Splash Pages
A website is a way to legitimize your business. It’s expected that even the smallest of companies at least have a simple website containing basic information. It tells people how to reach you, what your business does, and might even have photos of your work or testimonials from satisfied customers. Even a basic website will have 3-5 “buttons” or “tabs” for the separate pages. The purpose of a website is to tell potential customers what you do. It should function as a brochure of sorts, and should let people know how to get a hold of you if they have additional questions.
A splash page is a single landing page on the web. It can have hyperlinks to other websites, but doesn’t have any buttons or tabs leading to additional pages. It’s a static entity. These are great for small companies that can’t afford to do a full website, but still want to have a web address and a small amount of information visible. There’s room on a splash page for 3-4 photos, contact information, and a brief blurb or two about your company. It’s better to start small than have nothing at all!
Example Splash Page: http://shopyourhouse.com
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